CBS news program “60 Minutes” will be showing a feature of NBA MVP contender LeBron James in this Sunday’s episode. “King James” has led the Cleveland Cavaliers to the current best record in the NBA this season and the team has clinched the Central Division title weeks before the end of the regular season.
The show filmed James during practice and followed him around as he co-hosted a concert for President Barack Obama with hip-hop mogul Jay-Z. Gloria James, the superstar’s mother, is also interviewed on the feature. The former teenage sensation also makes a return to St. Vincent-St. Mary High School, the place where James first gained international recognition because of his extraordinary skills on the hard court.
March 31, 2009
60 Minutes with the King
March 30, 2009
New CBS Show Promoted Through iPhone
CBS’s newest show, “Harper’s Island,” is set to premiere two weeks from now. It is a murder mystery reality show wherein contestants are tasked to solve various crimes. In a brilliant marketing move CBS has created and released an application of the show which can be used through the iPhone or the iPod touch.
The game allows users to interact with the show by getting them involved. Players of the game are able to navigate through the interactive map, get more information on the island’s guests and read through the “Harper’s Globe”, the island’s local paper. The game will also include previews of upcoming shows as well as summaries of previous episodes. If this turns out as a success, look out for other television programs to follow in the footsteps of “Harper’s Island”.